In the 1970s, Procter & Gamble tried to crack Japan’s notoriously difficult market with Pampers disposable diapers. But Japanese parents were perplexed by the ads showing a stork delivering diapers.

P&G later learned that storks do not deliver babies in Japanese folklore. Instead, the famous legend of Momotaro tells a tale of a baby floating down the river in a giant peach.

Sometimes translating words is just not good enough.

Let’s talk about it

Translators who can actually write

Most translators are driven by a desire to help people understand each other. They are passionate about foreign languages and have mastered one or two themselves. Very few also have outstanding writing skills in their own language. And these are the ones we work with.

Copywriters who speak another language

There’s another thing your casual translator doesn't get: marketing. You don’t translate your campaigns for the greater good – you want to get more clicks, generate leads and sell your product. That’s when local copywriters with a background in marketing flourish.

Multilingual project managers

All of our project managers speak at least one foreign language and are able to help you find the best language talent to crack international markets. They build bridges between you, our writers and your global target audience.

Global branding campaigns

Taglines, slogans, headlines

Movie titles, shows, scripts, synopsis

Digital marketing content and ads

Brochures, mailings, newsletters

Any marketing-focused copy

Terminology tools for consistent wording

We make sure your marketing messages, taglines and product names all comply with your corporate language.

Translation memories save time and money

We store every sentence we translate for you. And call it up whenever it’s needed again. You pay us to be creative, not repetitive.